Blog

TeamUp Alternatives: Customer-Count Pricing Compared

TeamUp is the clean, affordable option for European and UK-based gym operators. Mako is the platform for US-based independent gyms that need financial intelligence and automated retention baked in. The overlap is real — here's how to pick.

TeamUp has genuine traction with independent gym operators — particularly in the UK and Europe — for good reasons: clean UI, fair pricing, and strong class scheduling without the bloat of enterprise platforms. For US-based operators, it's less prevalent. For anyone evaluating both, the real differences are in financial intelligence, failed payment recovery, and where each platform is actively maintained and supported.

Pricing

TeamUp: Published and tiered by active customer count rather than by feature set. The entry plan starts at $99/month, and the 101–200 customer band is $189/month, with the ladder continuing upward from there. No per-seat fees. Processing is handled through Stripe at standard rates. Check the current band for your exact customer count, because the ladder is the whole story with TeamUp.

Mako: Pulse is free. Basic at $139/month is the complete operational platform — CRM, booking, memberships, estimates, invoicing, payments, customer portal, and email and SMS automation — with three team members. Team at $249/month adds up to fifteen team members, shared workflows, advanced reporting, and QuickBooks sync. Priced by team size, not customer count.

The structural difference: TeamUp's bill rises every time you cross a customer threshold. Mako's rises only when you add staff. A studio going from 90 to 210 customers moves from $99 to $189 on TeamUp while staying at $139 on Mako Basic, assuming the team stays at three. A studio that keeps 150 customers but hires five coaches does the opposite — TeamUp stays put while Mako moves to Team.

Neither model is better in the abstract. Work out which number is actually growing in your business, then pick the one that does not charge you for it.

Feature Comparison

Class Scheduling and Booking

TeamUp: Strong class scheduling with a clean member-facing booking experience. Supports recurring sessions, waitlists, cancellation policies, and trial passes. The booking flow is one of TeamUp's genuine strengths — it's fast, mobile-friendly, and straightforward for members to use.
Mako: Full class and appointment scheduling, recurring sessions, waitlists, staff management. Comparable on standard scheduling operations.

Edge: TeamUp on member-facing booking UX. Tied on admin-side scheduling functionality.

Financial Intelligence

TeamUp: Revenue reporting, member counts, attendance tracking. Standard dashboard shows income, active members, and class utilization. Does not natively surface MRR trending, LTV by cohort, churn rate, or CAC. Owners who need business-health visibility typically run a secondary system.
Mako: Native MRR, LTV, churn, CAC, revenue per member, and cash runway — on the main dashboard, without a secondary system.

Edge: Mako, clearly. This is the primary differentiator.

Retention Benchmarking

TeamUp: Reports on your own numbers only.
Mako: Pulse compares your retention with US, state, and city averages, names at-risk members, and imports from other platforms — free, and usable alongside TeamUp without switching.

Edge: Mako, at no cost to try.

Failed Payment Recovery

TeamUp: Stripe integration handles retries at the processor level. TeamUp sends email notifications on failed payments, but automated dunning sequences, SMS card-update requests, and retry escalation logic are not native features.
Mako: Full automated failed-payment recovery — retry sequences, dunning emails, SMS card-update requests. For a 300-member gym at $42,000 MRR, the difference between 20% manual recovery and 70% automated recovery is $5,000–$7,000/year in recovered revenue.

Edge: Mako.

Retention Automation

TeamUp: Email automation available via integrations (Mailchimp, Zapier). Native at-risk member detection and automated win-back sequences are not built in. Retention workflows require stitching together third-party tools.
Mako: At-risk member identification, automated win-back sequences, post-class follow-ups, and intro-to-member conversion automation are native in Basic.

Edge: Mako.

Membership Management

TeamUp: Membership types, packs, trials, and passes are well-handled. The membership management UI is clean and easy for both staff and members. Good support for complex membership structures (punch cards, time-limited passes, drop-in rates alongside memberships).
Mako: Full membership management with recurring billing, trials, and passes. Comparable on structure, stronger on financial visibility of each membership type's contribution to revenue.

Edge: Tied on membership flexibility. Mako on financial attribution by membership type.

Integrations and Ecosystem

TeamUp: Strong third-party integration support — Zapier, Mailchimp, Xero, GoCardless, Stripe. Built for operators who are comfortable assembling a tool stack.
Mako: Native features reduce integration dependency. Core billing, retention, and financial intelligence don't require third-party connections, though QuickBooks sync sits on the Team tier.

Edge: TeamUp for operators who want integration flexibility. Mako for operators who want everything in one place without managing a stack.

UK/EU vs US Operations

TeamUp: Built and headquartered in the UK. Strong GoCardless support for direct debit, which is standard in UK/EU gym billing. GDPR-compliant by default. Support is UK-business-hours-oriented. If you're operating in Europe, this matters.
Mako: US-based. Stripe/card-based billing. Support and product roadmap are aligned with US market needs.

Edge: TeamUp for UK/EU operators. Mako for US operators.

The Decision

Pick TeamUp if:

  • You're based in the UK or Europe and need GoCardless/direct debit support and GDPR compliance out of the box
  • You want a clean, member-facing booking experience without customization overhead
  • You prefer a best-of-breed stack with Mailchimp for email, Xero for accounting, and Zapier for automation — and you're comfortable managing those integrations
  • Your customer count is stable and your team is the thing that's growing

Pick Mako if:

  • You're a US-based independent gym or studio that needs billing and retention in the same platform
  • You need MRR, LTV, and financial health on a dashboard — not pieced together from Stripe exports and spreadsheets
  • You want automated failed payment recovery that runs without staff intervention
  • Your customer count is climbing and you don't want it moving your invoice every few months

Your wellness business is a business. Not a hobby, not a side project, not a calendar with a cash register. It deserves software that treats it accordingly. If your CRM can't tell you whether your business is financially healthy, it's not doing its job. And in 2026, you have better options.

See Mako in action — no sales call required

Mako is built for independent studio and service-business owners who'd rather spend their time on clients than on demo calls. Open the live demo, poke around, and see exactly how scheduling, billing, and financial intelligence come together in one place.

Try the demo: https://app.makocrm.so/demo

Self-serve. Instant access. No forms, no calendars, no "talk to sales."

Run the business, not the admin

Put the ideas into practice.

Mako brings bookings, customers, payments, your team, and real-time financials into one place.