Analytics & insights

Stop guessing. Start knowing.

Real-time dashboards show you exactly what's working: revenue trends, top customers, team performance, and service profitability. Plus AI insights that tell you what to do next.

Available on Team and Enterprise plans
Revenue metricsRevenue per hourTeam performance Retention signalsCSV export

REVENUE METRICS

Your key numbers, front and centre.

Revenue with its month-on-month change, bookings, customers and revenue per hour. What is on the calendar this week, next week and across the next 30 days, plus recurring revenue and how fast it is growing.

SERVICE EFFICIENCY

The most profitable service is rarely the busiest one.

Every service gets its bookings, revenue, hours and revenue per hour side by side. That is how you find out a full group class earns more per hour than a private session, and which parts of the schedule are not worth running at all.

Revenue per hour
Margin per service alongside volume
Sortable, and exportable as CSV
Revenue per delivered hour · July
$128 average
62 hours
Best rate · group classes$150 / hr
Lowest rate · private sessions$105 / hr
Most revenue attributed · July
Nadia Reyes
92% booked
Revenue attributed to her$2,020
Sessions taught34
Hours worked41
Utilisation of her own availability92%
Marcus Hale · weekends54% booked
Capacity left to sell~6 sessions a week
TEAM PERFORMANCE

Who is carrying the studio, and who has room.

Rankings by revenue, sessions and hours, with utilisation measured against each person's own availability, so a two-day-a-week instructor is not judged against a full-time one. Low utilisation reads as capacity, not failure.

Revenue, sessions and hours per person
Utilisation against their real hours
Same figures that drive commission
RETENTION SIGNALS

See changing attendance with historical context.

Mako uses observed attendance, visit frequency, unused credits, and time since the last visit to organize descriptive attention levels. Historical membership value is shown as context, not as predicted loss.

Rules-based attention levels from observed activity
Historical membership value kept in context
Ordered so your team knows what to review first
Needs review · of 214 customers
5 customers
Historical context
Alvin Campbell is 28 days beyond his observed return cadence. His current $150 monthly membership is shown as historical context, not forecasted loss.
Booked ahead · next 30 days
$7,980
145 bookings
This week$1,840 · 34 bookings
Next week$2,110 · 38 bookings
Recurring memberships and packs$5,680 a month
Share of revenue that repeats72%
Because most of the month is committed, the forecast measures what already exists rather than guessing at it.
BOOKED AHEAD

Next month is already visible.

Mako shows what is on the calendar for this week, next week and the coming 30 days, alongside recurring revenue and month-on-month growth. It is the difference between a forecast you argue about and one you can check.

This week, next week, next 30 days
Recurring revenue and its growth rate
Top customers and the ones gone quiet
30%

faster growth for businesses that track performance metrics. Mako puts the numbers in front of you instead of leaving them for a quarterly review.

NUMBERS YOU CAN ACT ON

Dashboards that are already built, already current.

INTEGRATIONS

Connect with your favourite tools.

Request additional integrations
FAQS

Frequently asked questions

Having any issues? Report them to our team.

Contact us
Do I need to set up reports manually?

No. The dashboards are pre-built and update in real time. Open Analytics and your numbers are already there: there is nothing to configure and no report builder to learn.

Can I export the data?

Yes. Any analytics view exports as CSV, so you can take it into a spreadsheet, a board pack or your accountant's tooling.

What is revenue per hour, and why does it matter?

Revenue divided by the hours it took to deliver. It is the number that tells you a full drop-in class can be worth more than a private session, and which parts of your schedule are quietly not worth running.

How are retention signals calculated?

Mako uses observed attendance, visit frequency, unused credits, and time since the last visit to create descriptive, rules-based attention levels. These signals do not predict cancellation.

Does utilisation account for part-time staff?

Yes. Utilisation is measured against each person's own working hours, so someone available two days a week is not compared against a full-time schedule.

What is Mako?

Mako is built for service businesses. It brings CRM, scheduling, payments, team tools, AI features and financial reporting into one app, so you can run the business without piecing together several systems.

Is there any demo available?

Yes. You can explore the guided demo after entering a valid work email. No credit card or sales call is required.

Can I import my existing customers?

Yes. Upload a CSV file and Mako will map your columns to customer fields and tags.

Do you perform full migrations?

Yes. Upon a full year commitment, our team can look at what you have on other platforms and perform the migration for you.

How long does setup take?

The onboarding wizard walks you through 6 steps: your business info, your profile, how you work, your services (pre-populated based on your industry), your booking link, and inviting your team. Most users are up and running within a single session.

Pre-built, real time, exportable

Start today.

Mako Analytics shows you what's working, what's not, and what to do next: in real time.