Analytics & Insights

Stop guessing.
Start knowing.

Real-time dashboards show you exactly what's working — revenue trends, top customers, team performance, and service profitability. Plus AI insights that tell you what to do next.

For Who

For yoga studios · salons & spas · fitness centers · contractors · wellness practices

Revenue Metrics

Your key numbers, front and center.

Hero cards show total revenue with percentage change, total bookings, total customers, and average revenue per hour. See this week's pipeline, next week's pipeline, and the next 30 days — with revenue and job counts. MRR, month-over-month growth, and average customer value update in real time.

Service Efficiency

Find your most profitable services.

A sortable table showing each service's bookings, revenue, hours, revenue per hour, and margin percentage. Revenue per hour is color-coded so your winners and losers are obvious at a glance. Stop spending time on services that don't pay. Double down on the ones that do.

We help you grow faster

Businesses that track performance metrics grow 30% faster than those that don't. Mako puts the numbers in front of you — so you can act on them.

Team Performance
See who's driving results.
Rankings by revenue generated, jobs completed, and hours worked — per team member. Top performers get medal indicators. Spot your stars and identify who needs support. Fair, transparent, and based on real data — not opinions.
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Revenue Trends
Watch your business grow over time.
A line chart showing monthly revenue with smooth, natural curves. See the trajectory. Spot the dips. Understand your seasonality.Pair it with top customers ranked by total spend and inactive customers sorted by days since last booking.
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Unpaid Jobs Aging
Know what's owed — and how long it's been.
Buckets show outstanding amounts by age: 0-7 days, 8-14 days, 15-30 days, and 30+ days. Total outstanding amount displayed prominently.

Chase the right invoices at the right time. Don't let receivables slip.
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Time & Productivity
Measure real efficiency, not just activity.
Total booked hours versus actual hours worked (from time tracking). Time efficiency percentage shows how reality compares to estimates. Average job duration reveals scheduling accuracy. Break down time by service, category, and team member to find where hours disappear.
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AI Insights (Smart Decisions)
Let AI find the patterns you'd miss.
Mako's AI analyzes your revenue, bookings, customers, and team performance — then generates actionable recommendations based on what it finds."Your Tuesday afternoons are underbooked — consider a promotion." "Customer Sarah hasn't returned in 45 days — reach out." Insights that drive action.
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Churn Risk Prediction
Catch customers before they leave.
Multi-factor scoring system weighs days since last booking, frequency decline, payment issues, membership status, lifetime revenue, and more. Scores ranges across four levels: Critical, High, Medium, Low. Dashboard shows at-risk count, revenue at risk, and top 10 customers most likely to churn.
Available on Team and Enterprise plans
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Integrations

Connect with your favorite tools

Stripe

Keep your team and bookings perfectly aligned with two-way Google Calendar sync.

Google Calendar

Accept payments seamlessly through Stripe with secure card processing, automated payment tracking, and faster reconciliation.

FAQs

Frequently asked questions

What is Mako?

Mako is an all-in-one business management platform built for service-based businesses. It combines CRM, scheduling, payments, team management, AI tools, and financial reporting into a single app — so you don’t need to stitch together five different tools to run your business.

Is there any demo available?

Yes, 14 day free trial to figure out if it's the right choice for you.

Do I need to set up reports manually?

No. Mako's dashboards are pre-built and update in real time. Open Analytics and your numbers are already there.

What is churn risk prediction?

A scoring system that analyzes multiple factors (booking frequency, payment history, engagement, etc.) to identify customers likely to leave. Available on Team and Enterprise plans.

Can I export data for external use?

Yes. Export any analytics view as CSV to use in spreadsheets, presentations, or other tools.

Can I import my existing customers?

Yes. Upload a CSV file and Mako will map your columns to customer fields, including custom fields and tags.

How long does setup take?

The onboarding wizard walks you through 6 steps: your business info, your profile, how you work, your services (pre-populated based on your industry), your booking link, and inviting your team. Most users are up and running within a single session.

How does the AI chat work?

Type a question in plain English — "What was revenue last month?" or "Who are my top customers?" — and the AI queries your data and responds conversationally.

Does this replace my accountant?

No. Mako gives you real-time visibility and planning tools. Your accountant still handles taxes, compliance, and official filings. QuickBooks sync keeps everyone working from the same numbers.

Data-driven decisions. Without the data headache.

Start today.

Mako Analytics shows you what's working, what's not, and what to do next — in real time.