For operators & small teams getting started.
For growing businesses ready to get serious about their numbers.
For established businesses running multiple locations.
For operators & small teams getting started.
For growing businesses ready to get serious about their numbers.
For established businesses running multiple locations.
Compare plans at a glance to see how Mako scales with your team.
Mako is an all-in-one business management platform for service businesses — home services, beauty, wellness, fitness studios, and more. It handles scheduling, CRM, invoicing, payments, team management, and analytics in a single app instead of stitching together 5-6 different tools.
Any service-based business: HVAC, plumbing, electrical, landscaping, cleaning, salons, barbershops, spas, fitness studios, yoga studios, martial arts, personal training, and more. Mako supports both on-site service businesses and studio/class-based businesses — most competitors only do one or the other.
Yes. Mako has a business model toggle that adapts the entire app. Service businesses get booking, estimates, invoicing, and field job management. Class-based businesses get class scheduling, memberships, credit systems, check-in kiosks, and digital waivers. You can also run a blended model.
Starter is $39/mo, Team is $149/mo, and Enterprise is $999/mo. All pricing is public — no custom quotes, no hidden fees, no “contact sales to find out.” You know exactly what you’re paying before you sign up.
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No. Each plan includes a set number of team member seats (3 on Starter, 15 on Team, unlimited on Enterprise). You’re not penalized for growing your team. Competitors like ServiceTitan charge per technician, which makes costs unpredictable as you grow. We are willing to revisit user limits as we scale.
Unlike platforms that nickel-and-dime you with add-ons for basic features, Mako includes scheduling, CRM, estimates, invoicing, payments, customer portal, team management, and analytics on every plan. The only paid add-ons are for genuinely optional capabilities: email campaigns ($15/mo), extra customer capacity ($10/mo per 500), additional locations ($75/mo each), and AI Receptionist ($49/mo on Starter — included on Team and Enterprise). We only charge more to cover AI usage costs and database costs.
Yes. Every account gets a branded public booking page with a custom URL. You can also generate an embeddable widget for your own website. Each team member gets their own individual booking page too. Customers can also log in to view their bookings, pay invoices online, send messages, submit service requests, sign waivers, and manage their memberships — all self-service. Many competitors charge extra for this or don’t offer it.
The Team plan and above includes a full finance suite: P&L statements, cash flow, balance sheet, revenue forecasting, budgets, break-even analysis, unit economics, job profitability, and MRR tracking. Most field service competitors stop at basic invoicing — Mako gives you CFO-level insights without a separate accounting tool.
Yes. QuickBooks Online integration is available on Team and Enterprise plans. It syncs your invoices, payments, and customer data so you don’t have to enter things twice.
Mako includes AI-powered business insights, an AI chat assistant that lets you ask questions about your business data in plain English, and churn risk prediction (Team+). The AI Receptionist answers your business phone 24/7 with a natural voice, handles booking questions, takes messages, and sends SMS follow-ups.
Yes. Team plans start with 1 location and can add more at $75/mo each. Enterprise includes 5 locations. Each location can have its own settings, services, pricing, and team while inheriting org-level defaults.
We support CSV import for your customer data, so you can bring your existing client list over. The app is designed to be intuitive — most teams are up and running within a day, not weeks. No mandatory onboarding calls or professional services fees required.
Yes. New accounts start with a free trial so you can explore the full platform before committing.
Stitching together a CRM, scheduling tool, invoicing app, payment processor, analytics platform, and communication tool means paying for 5-6 subscriptions, dealing with data scattered across systems, and spending time on integrations that break. Mako replaces all of that with one login, one bill, and one place where all your business data connects.
Mindbody and Vagaro focus on class-based fitness and wellness businesses. Mako supports classes AND on-site services, so if you run a business that does both (or might expand), you don’t need to switch platforms. Mindbody also doesn’t publish pricing and requires annual contracts — Mako is transparent and month-to-month.
ServiceTitan is built for large enterprises with per-technician pricing that can cost 5-10x more. It’s powerful but complex — many small businesses report using only 10% of features while paying 100% of the premium. Mako delivers the features growing businesses actually need at a fraction of the cost, with transparent pricing and no long onboarding process.
Jobber and Housecall Pro are solid scheduling and invoicing tools, but they lack built-in finance/CFO tools, class and membership management, AI-powered analytics, and a full customer portal. Mako covers all of that in one platform without requiring third-party add-ons for core functionality.