No per-user fees. Every feature included. One clear price per location.

From September 1 through October 31, 2026, the first 100 organizations claiming their first paid Mako CRM location can choose $99/month for the first 6 months, then $159/month, or $89/month equivalent with $1,068 paid upfront for the first year, then $1,548/year. Both offers apply to the first location, plus applicable tax. Additional locations are $159/month each or $1,548/year each. The promotion cannot be combined with referral discounts, and a cancellation does not reopen the claimed place.

Mako CRM is one plan per location, and the SMS allowance applies to that location. A second location needs its own plan. Email location attribution is not yet authoritative in the app.

Annual software is paid 12 months at once. Eligible Back to School customers pay $1,068 upfront for the first year, displayed as $89/month, then $1,548/year unless canceled. Standard annual pricing is $129/month equivalent, paid as $1,548 once per year. All prices are per location plus applicable tax. Messaging bundles remain monthly.

SMS is counted in outbound US segments. A longer or Unicode message can use multiple segments, so one send is not always one segment.

The SMS allowance resets each monthly usage cycle and does not roll over. The app does not yet show authoritative email consumption or cycle attribution.

Not currently. Additional messaging capacity is not available for self-service purchase, and bundle prices will remain unpublished here until checkout is ready.

Inbound replies do not reduce the outbound allowance. An outbound message counts when the messaging provider accepts it for delivery; a later delivery failure does not restore the segment. A request rejected before provider acceptance does not count.

No. Automatic overages and capped top-ups are unavailable. We warn owners as SMS capacity runs low, and SMS sending pauses at its segment allowance so there are no surprise SMS charges. Recipient-level email usage reporting and location attribution are still being reconciled.

Every available Mako CRM product feature is included for the location, along with unlimited staff, one location, and the stated email and SMS allowances for each monthly usage cycle.

Yes. Choose monthly or annual at signup. A later billing change can be made through the account billing flow; the current selection updates the signup link.

Pulse is separate and free. It creates internal follow-up tasks from retention signals. Configured CRM outbound workflows are separate and are what send messages.