Retention-first CRM for boutique fitness

Stop guessing which members need attention.

Mako turns changes in attendance, bookings, and memberships into a clear daily action list—so every follow-up has an owner and a next step.

The demo asks for a work email. No credit card required.

Keep your current booking platform Observed, source-backed signals CRM follow-up in the same workflow
RS
Ridgeline StudioIllustrative workspace · not customer data
Observed activity
On cadence142
Near cadence31
Overdue18
Review now7
MemberObserved changeContextNext action
AC
Alvin CampbellUnlimited · last visit Jun 12
28 days overdueCompared with recent cadence
Attendance + membershipSource context attached
RJ
Rosa JainUnlimited · last visit Jul 9
12 days overdueCompared with recent cadence
Visits + prior outreachSource context attached
Stop huntingBring the members who need review into one clear queue.
See the signalReview attendance, cadence, and rebooking changes.
Know the contextBring member history into the same CRM record.
Assign the workTurn the signal into an owned follow-up task.
WHAT MAKO IS

Retention intelligence and CRM, in one member workflow.

Mako is a retention-first CRM for Pilates, yoga, barre, HIIT, and other boutique fitness teams. It helps staff see observed changes in member activity, inspect the source context, and organize the next follow-up. Mako can also run bookings, classes, memberships, invoices, payments, team management, and financial reporting when a studio is ready to use more of the platform.

01

Bring in supported data

Use Mako data or supported setup, imports, CSV, and Excel exports.

02

See who is drifting

Compare recent visits and rebooking with each member's observed return pattern.

03

Give the next action

Add source context, choose an owner, and put the follow-up into the CRM queue.

04

Record what happened

Log an observed outcome without attributing it to the task or forecasting future revenue.

Plain-language boundary: “Drifting” describes an observed change in activity. Mako does not claim that a member will cancel or that a follow-up caused future revenue.

RETENTION MEETS CRM

See the context behind the next conversation.

Retention data is only useful when someone can act on it. Mako keeps the member record, visits, memberships, notes, payment context, assigned work, and observed outcomes together.

Member timeline and recent attendance
Membership, booking, and payment context
Assigned tasks with owners and due dates
AC
Alvin CampbellIllustrative member record
Review cadence
Last visitJun 12
Usual cadence2× weekly
MembershipUnlimited
Last contactMay 28
Attendance source reviewedEight-week visit history attached
Follow-up assigned to NadiaAsk whether class times still work
Observed outcomePending staff update
ADOPT MAKO IN STAGES

Start with the leak. Expand after Mako earns it.

The quickest path does not require a painful system replacement. Start with free retention intelligence, add the CRM action layer, and move more studio operations only when the workflow proves useful to your team.

1PulseFree

Find the retention leak

Observed cadence, rebooking, cohorts, historical value context, and an auditable follow-up queue.

Create free Pulse account →
2Mako CRMFrom $139/mo

Run the member relationship

Customer records, tasks, notes, pipeline, activity history, bookings, memberships, and payment context.

Compare CRM plans →
3Studio platformWhen ready

Move more operations

Evaluate Mako for classes, scheduling, memberships, invoicing, payments, team management, and reporting.

Explore the guided demo →
THE RETENTION GAP

The problem is not more data. It is knowing what to do today.

Member activity, notes, and follow-up often live in different places. Mako brings the observed change, member context, owner, and next step into one workflow.

See the retention workflow
Without a workflowChanges are easy to miss

Staff hunt through reports, rely on memory, and follow-up falls through the cracks.

With MakoThe next action is visible

Observed changes become reviewable, owned follow-up work with source context attached.

Mako highlights observed activity changes. Your team reviews the context and decides the appropriate follow-up.
ONE STUDIO PLATFORM, WHEN YOU WANT IT

Retention is the wedge. The CRM is the operating layer.

Start narrow without losing the option to consolidate the rest of the studio workflow.

Retention intelligence

Observed attendance, return cadence, rebooking, cohorts, segments, and historical value context.

CRM and customer management

Member records, tasks, notes, pipeline, activity history, and customer portal context.

Booking and scheduling

Online booking, calendar, services, availability, check-in, and reminders.

Classes and memberships

Classes, passes, credits, attendance, memberships, and check-ins.

$

Invoices and payments

Invoices, supported online payments, recurring billing workflows, and payment context.

Team and financial reporting

Roles, availability, timesheets, commissions, expenses, cash, margins, and reports.

FAQS

Questions boutique fitness teams ask first.

Clear answers about retention signals, follow-up, pricing, and the demo.

What is a retention-first CRM?

A retention-first CRM begins with observed member behavior—such as attendance, return cadence, and rebooking—then connects that context to the customer record and an assigned follow-up workflow.

What problem does Mako solve?

Mako helps boutique fitness teams find observed changes in member activity, review the relevant context, and turn the next follow-up into assigned CRM work.

What does “drifting” mean?

“Drifting” means a member's observed activity has changed relative to their recent visit or rebooking pattern. It is a descriptive signal, not a prediction that the member will cancel.

Does Mako automatically message members?

The retention workflow can create and organize internal follow-up work. A queued task does not by itself mean an email or text was sent; delivery depends on the studio's configured CRM workflow and authorized channel.

Is Mako Pulse free?

Yes. Pulse retention intelligence is free. Mako CRM plans start at $139 per month, with broader studio operating features available by plan.

Does the demo require an email?

Yes. The guided demo asks for a valid work email before it opens. No credit card is required.

Turn signals into action

Find the retention leak. Give someone the next action.

Create a free Pulse account, or explore how retention, CRM, bookings, memberships, and payments fit together in Mako.

Pulse requires an account. The guided demo asks for a work email. No credit card required.

LandRetention intelligence ExpandCRM workflow GrowStudio operations