Retention intelligence for independent studios

See which gym members have fallen out of their routine

A missed class, a quieter month and a new member who never books again need different follow-ups. Mako puts recent attendance and membership history beside a staff task, so your gym team can decide whom to contact.

Observed return cadenceAvailable group contextInternal follow-up tasks

A PRACTICAL RETENTION SYSTEM

The member list is useful when the gaps have context.

Your gym may already have the bookings. Pulse brings attendance gaps and known membership history into a list the team can work through.

CadenceSee a change in the visits a gym member normally makes.
CohortsCheck which membership and rebooking groups the data supports.
RecoveryKeep an internal follow-up with its owner and the visit record.
START WITH OBSERVED BEHAVIOR

Find the members whose normal rhythm changed.

Recent visits and earlier attendance give you a starting point. Check a member's usual schedule before treating a gap as a reason to call.

✓Return cadence and recent attendance
✓Recorded membership and payment context
✓Source evidence available for review
A clearer review queue
1
Overdue
Outside the observed return cadence
2
Near cadence
Approaching the normal return window
3
On cadence
Returning within the observed pattern
COMPARE WITHOUT EXPOSING

Different membership plans need different questions.

Membership comparisons depend on your source fields. Check which groups your gym can compare and how small groups are handled.

✓Membership groups available in your data
✓Rebooking fields present in the source
✓Small-group handling confirmed at setup
Questions the hub helps answer
1
New clients
Are early visits turning into a return pattern?
2
Established members
Where is a familiar cadence starting to fade?
3
Rebooking
Which eligible cohorts return after a visit?
MAKE THE NEXT STEP ACCOUNTABLE

A follow-up belongs with someone who knows the member.

An internal task keeps the follow-up with its owner. The team chooses how to contact the member and records the response or a later visit.

✓Internal tasks with accountable owners
✓Studio-owned contact decisions
✓Later visits recorded as observations
What belongs in a follow-up
1
Visit history
The dates behind the attendance gap
2
Gym context
Known breaks and the next booking
3
Task owner
A person to check the record and response
THE RETENTION HUB

Attendance and membership history with a follow-up list.

Give the team a member list with the attendance and membership context they need, while your current system keeps handling bookings.

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Explore retention, rebooking, cohorts, client segments, historical revenue context, and privacy-safe benchmarks at no cost.

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Methodology note: Pulse surfaces observed attendance, rebooking, membership, and revenue history. Flags are operational signals—not predictions, forecasts, or proof that a follow-up caused an outcome. Booking, invoicing, and finance tools are part of Mako CRM.
FAQS

Frequently asked questions

Need to confirm a source or workflow? Talk with the Mako team.

Contact us
What is fitness studio retention software?

It puts attendance gaps, membership history and internal follow-up tasks in one place, so a gym team can decide which members need attention.

How does Mako identify at-risk members?

Mako shows who is overdue for their normal return cadence. That is an observed workflow signal, not an AI cancellation prediction.

Do I need to replace my current studio platform?

Keep your current platform. Tell us which system you use and bring an attendance export so we can confirm the connection method and usable fields.

Can Mako compare retention across cohorts?

Available comparisons depend on the fields in your data and the eligible groups. We can confirm which membership and rebooking views your gym can use.

Does Mako automate member campaigns?

Pulse creates internal tasks. Your team decides whether to contact the member and uses its existing contact tools.

Is Mako Pulse free?

Yes. Pulse is free and requires an account. Paid Mako CRM tools are available separately.

Mako Pulse · free retention intelligence

Bring the gym attendance to a short walkthrough.

Walk through the member list, attendance gaps and internal tasks with the data your gym already holds.