Wodify built its platform around one specific gym type: the CrossFit affiliate. Performance tracking, WOD logging, athlete leaderboards, and programming delivery are first-class features — not add-ons. If your gym lives and dies by the whiteboard, Wodify fits the workflow. If you run a general gym, boutique fitness studio, or multi-service wellness business, you're paying for a CrossFit operating system you don't need while missing the financial intelligence layer that tells you whether your business is healthy.
Wodify: List price is $199/month per location. Wodify frequently runs a promotional rate around $99/month per location tied to booking a demo before a deadline — the promotion is advertised as locked in for life, but confirm in writing what your rate becomes at renewal. Payment processing is charged separately through Stripe at standard rates.
Mako: Pulse is free. Basic at $139/month is the complete operational platform — CRM, booking, memberships, estimates, invoicing, payments, customer portal, and email and SMS automation — with three team members. Team at $249/month adds up to fifteen team members, shared workflows, advanced reporting, and QuickBooks sync. Enterprise at $999/month is unlimited users across three locations. Roughly 20% less annually, no contract.
At 300 members, the 12-month software cost comparison:
On the promotional rate Wodify is the cheapest option here by a clear margin. At list price it sits between Mako's two tiers. The variable that matters most is location count: Wodify is priced per location, so a two-site box doubles, while Mako Team adds locations at $75/month each.
Wodify's athlete performance tracking is the best in the category for functional fitness. Members log WODs from their phones, PRs are tracked across movements, and performance history is visible over months and years. The coach dashboard shows who is improving, who has stalled, and which athletes haven't been in recently — all tied to workout data, not just attendance. For a CrossFit box where performance coaching is the product, this is a genuine differentiator.
Wodify's programming module lets coaches write and schedule multi-week training blocks that members follow in the app. Programming can be built with video demos, notes, and substitutions. Members see their daily workout, can plan attendance around it, and track their results against it. No equivalent exists in Mako or most general gym management platforms.
In-gym leaderboards that show class performance in real time — who hit the fastest time, who lifted the heaviest load — are native in Wodify and actively used in CrossFit culture to drive retention and class energy. If leaderboards are part of how your gym creates community, Wodify delivers.
Membership structures built around drop-ins, class packs, and unlimited CrossFit memberships; coach management with skills and certifications tracked; benchmark workout history (Fran, Grace, Cindy) — these are native Wodify features that reflect a decade of building for this specific business model.
Wodify surfaces revenue totals, membership counts, and class fill rates. It does not natively show MRR trending, LTV by cohort, churn rate, or CAC — the metrics that tell a gym owner whether the business is financially healthy, not just operationally busy. Mako's financial dashboard shows all of it natively. The difference between "I know my revenue" and "I know whether my business is healthy" is meaningful when you're running on thin margins.
Wodify measures your athletes against each other. Mako Pulse measures your gym against your market — US, state, and city retention averages — names who is at risk, imports from other platforms, and costs nothing to run alongside Wodify.
Automated retry sequences, dunning emails, and SMS card-update requests are native in Mako. Wodify's failed payment handling relies more heavily on manual follow-up or Stripe's built-in retries. For a 300-member gym at $42,000 MRR, the difference between 25% manual recovery and 70% automated recovery is $5,000–$8,000/year in recovered revenue — several times the annual software cost on either platform.
At-risk member identification, automated win-back sequences, and intro-to-member conversion automation are native in Mako Basic. Wodify's automation layer is functional but less sophisticated outside its CrossFit-specific workflows. For a gym that doesn't track WODs, "engagement" has to be measured differently — attendance patterns, billing history, class booking frequency — and Mako's retention engine is built around those signals.
If your gym runs group classes alongside personal training, nutrition coaching, or retail, Mako handles the hybrid model more cleanly. Wodify is optimized for the CrossFit box model — drop-ins, memberships, and class packs. Mixed-service operations require more workarounds.
Wodify charges per location, so every site multiplies the subscription. Mako Team adds locations at $75/month each, and Enterprise includes three.
Pick Wodify if:
Pick Mako if:
Your wellness business is a business. Not a hobby, not a side project, not a calendar with a cash register. It deserves software that treats it accordingly. If your CRM can't tell you whether your business is financially healthy, it's not doing its job. And in 2026, you have better options.
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Mako is built for independent studio and service-business owners who'd rather spend their time on clients than on demo calls. Open the live demo, poke around, and see exactly how scheduling, billing, and financial intelligence come together in one place.
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