Mindbody is the platform most fitness and wellness businesses land on by default. Mako is the platform a growing number of independent operators switch to once they run the math. This comparison isn't designed to trash Mindbody — it's genuinely the right choice for specific businesses. But for the independent gym or studio owner with a single location and under 500 members, the numbers tell a clear story.
Here's the full breakdown.
Mindbody was built for scale. Two decades of product development aimed at multi-location fitness chains, franchise operators, and studios that depend on marketplace integrations (ClassPass, the Mindbody app). Its pricing model — per-seat licensing, modular add-ons, annual contracts — reflects the economics of enterprise software. It works well for the customer it was designed for.
Mako was built for the independent operator — the gym, studio, or wellness business running one or two locations, 50–600 members, and an owner who is simultaneously the CEO, CFO, and often still on the floor coaching. Its pricing model reflects that: flat-rate, month-to-month, all features included.
Most comparisons get stuck arguing about features. The real question is fit: which business type is this platform built for?
Mindbody's published plans start at $139/month. A fully functional mid-size gym on Accelerate, with a branded app, marketing add-ons, and normal staff count, pays closer to $1,200–$1,600/month once all line items are included.
Mako's plans run $99–$299/month all-inclusive. No per-seat fees, no add-on modules, no annual contract required.
The 12-month cost comparison for a 250-member gym at $130/month average membership ($32,500 MRR):
Processing fees are unavoidable on both platforms. The software gap is where the savings live.
Mindbody: Mature, comprehensive class scheduling. Handles complex multi-location schedules, room conflicts, instructor assignments, and waitlist management well. One of the strongest scheduling engines in the category.
Mako: Full class and appointment scheduling with recurring sessions, waitlists, and cancellation policies. Handles the full range of independent studio scheduling needs cleanly.
Edge: Mindbody for complex multi-location operations. Tied for single-location independent studios.
Mindbody: Comprehensive member profiles, good search and filtering, solid attendance tracking. Data syncs across locations in multi-location setups.
Mako: Unified member profiles with attendance history, billing, injury notes, lead source, and retention signals. At-risk member flags built into the dashboard.
Edge: Mako on retention intelligence. Mindbody on multi-location sync.
Mindbody: Solid recurring billing infrastructure. Failed payment handling exists but requires manual follow-up in many configurations.
Mako: Integrated billing with automated retry sequences, dunning emails, SMS card-update requests. Full failed-payment recovery runs in the background.
Edge: Mako on automated recovery. A 300-member gym recovering 70% of failed payments saves $5,000–$8,000/year versus manual follow-up.
Mindbody: Revenue reporting, class fill rates, basic P&L. Does not natively show MRR, LTV, CAC, or cash runway.
Mako: Native financial intelligence dashboard: MRR, LTV by cohort, CAC, churn rate, revenue per member, cash runway. No secondary system required.
Edge: Mako, not close. This is the most important feature for an owner-operator and the one Mindbody most conspicuously lacks.
Mindbody: Email and SMS available, but the marketing suite that includes automation is a separate add-on ($50–$100/month). Without it, communication is manual.
Mako: Email, SMS, class reminders, post-class follow-ups, win-back sequences, and intro-conversion automation are all native and included in the base plan.
Edge: Mako on cost. Tied on capability once Mindbody's marketing add-on is active.
Mindbody: Large consumer marketplace drives real bookings. ClassPass integration built in. 300+ third-party integrations. If you depend on the Mindbody consumer app for discoverability, this is a meaningful differentiator.
Mako: Focused integrations. No consumer marketplace. If you depend on ClassPass or the Mindbody app for acquisition, switching has real implications.
Edge: Mindbody, clearly. The marketplace is the strongest reason to stay on the platform.
Mindbody: Available as an add-on at ~$199/month. Not included in any base plan.
Mako: Mobile experience for members and staff included in the base plan. No separate app module required.
Edge: Mako on cost. You get the mobile experience without the $2,400/year line item.
Mindbody: Mid-tier and higher plans typically require 12-month commitments. Early termination penalties can run 2–3 months of remaining fees.
Mako: Month-to-month on all plans. No early termination penalty.
Edge: Mako.
If you're currently on Mindbody and considering switching, the real costs of migration are:
If any of those apply, this comparison ends here. Mindbody was built for your use case and the ROI on switching is probably negative.
Your wellness business is a business. Not a hobby, not a side project, not a calendar with a cash register. It deserves software that treats it accordingly. If your CRM can't tell you whether your business is financially healthy, it's not doing its job. And in 2026, you have better options.
See Mako in action — no sales call required
Mako is built for independent studio and service-business owners who'd rather spend their time on clients than on demo calls. Open the live demo, poke around, and see exactly how scheduling, billing, and financial intelligence come together in one place.
Try the demo: https://app.makocrm.so/demo
Self-serve. Instant access. No forms, no calendars, no "talk to sales."
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