As of 24 August 2026, Mindbody publishes no pricing at all. Its pricing page lists three tiers — Starter, Accelerate, and Ultimate — and each one shows "Let's talk" where a number should be. There is no self-serve figure at any level.
Related retention guide: Turn the ideas in this article into a repeatable staff-review workflow with Mindbody retention analytics, built around observed return cadence, historical context, privacy-safe cohort comparison, and auditable internal recovery work.
That is the entire article in one sentence. The rest is what to do about it.
This isn't a hit piece. Mindbody is genuinely useful for 20+ staff operations, multi-location franchises, and studios that live on the ClassPass marketplace. But for the independent studio owner reading this — the one running 150–400 members out of a single location — the fact that you cannot see a price before entering a sales cycle is itself the thing to plan around.
Search for Mindbody pricing and you will find confident, specific figures: a base tier at one number, seats at another, a branded app at a third. You will find them in comparison posts, on review sites, and in earlier versions of this very article.
None of them can be checked against Mindbody's own page, because that page has no numbers on it. Some of those figures may once have been accurate. Some may have come from a single customer's quote. Repeating them as fact is how a wrong number becomes the internet's consensus, so we have removed ours rather than leave them up.
What follows is the structure of Mindbody's pricing, which is real and which Mindbody does describe — with blanks where the numbers go, for you to fill in from your own quote.
Mindbody's total cost is assembled from a base plan plus several things layered on top. The base plan is the only one most owners budget for. Ask about all of these, in writing.
Three tiers: Starter, Accelerate, Ultimate. They differ by feature depth, with reporting, resource management, and marketing automation unlocking as you go up. Ask which tier delivers the specific features you need — not which one the rep recommends.
This is the line that most often surprises people. Plans include a limited number of staff seats, and additional staff are charged on top. Ask how many seats are included and what each additional one costs.
Then count honestly: front-desk lead, instructors, part-time manager, yourself. A ten-person studio is rarely a ten-seat conversation until the second invoice arrives.
Per-seat licensing also creates a structural incentive worth naming: the more your studio grows, the more the platform makes. Your headcount is their pricing model.
Members expect to book from an app with your logo on it. Mindbody offers this as a paid add-on rather than part of a base plan. Ask what it costs and which tiers it is available on.
Automated class reminders, post-class win-back sequences, SMS to no-shows, retention emails for lapsed members. These are the features that directly move revenue, and on Mindbody the automation layer sits in a separate marketing module rather than the base plan on lower tiers.
The pattern is worth noticing: the capabilities most directly tied to revenue are the ones priced separately.
This one we can put a real number on, because it is industry-standard rather than vendor-specific. Card processing runs roughly 2.2–2.9% + $0.30 per transaction on every platform in this category, Mindbody included.
On a studio doing $30,000/month in revenue at a blended 2.5% rate:
At $50,000/month that becomes $1,250/month. Processing scales linearly with revenue, it appears on no pricing page anywhere, and it is usually the largest single line on the invoice regardless of which platform you choose.
ClassPass is a legitimate acquisition channel and, for some studios, a genuinely good deal. It also takes a share of revenue on every class booked through the marketplace. You are paying for the integration and paying for each member it sends you.
Pull your own ClassPass statements and work out what share of those bookings would have filled anyway. Most owners have never run that math, and the dashboard does not encourage it.
Mindbody is not plug-and-play. Ask specifically whether onboarding is included, what a guided implementation costs, and what migrating member data, class history, and memberships from your current system involves. Budget your own hours too — self-service setup is rarely free in time even when it is free in money.
Annual commitments are common on mid-tier and higher plans. Ask three questions and get the answers in writing: how long is the term, what is the early-termination penalty, and what does the price become at renewal. That last one has caught more studio owners than the first two combined.
Take the quote you're given and fill this in. It takes ten minutes and it is the only comparison that will actually be true for your business.
Add the monthly lines, multiply by twelve, add the one-time cost. That is your real first-year number. Compare it against anything else you're evaluating using the same worksheet, not against a headline price.
Mindbody doesn't natively track MRR, LTV, CAC, or cash runway. If you want that level of financial visibility, you're running a second system: QuickBooks, a spreadsheet, or a bookkeeper. Whatever that costs you — in fees or in your own Sunday afternoons — belongs on the worksheet too.
Not every studio should leave Mindbody. The platform earns its price in specific situations:
Multi-location operations with 3+ studios. Centralized reporting and role management across locations is genuinely hard, and Mindbody handles it better than most alternatives.
Studios with 20+ staff. At that scale, Mindbody's permissions system and team scheduling pay for themselves.
Franchise operations. Purpose-built infrastructure for managing independently-owned locations under a single brand.
Marketplace-dependent studios. If 30–40% of your bookings come through ClassPass and the Mindbody marketplace, you're already embedded. Leaving is painful and probably not worth it.
If you're running a single location, 150–400 members, under 10 staff, and you don't live on ClassPass — you are not Mindbody's target customer. You're being sold a platform built for someone else's business, at a price you cannot see until you're in a sales cycle.
Here is what the alternative looks like with real, published numbers. Mako publishes every tier:
The same 10-person, $30K/month studio on Mako Team:
Note what is not on that list: no per-seat line, no branded-app module, no separate marketing subscription, no contract. That is the actual difference in model, and it is checkable in thirty seconds rather than three phone calls.
Your wellness business is a business. Not a hobby, not a side project, not a calendar with a cash register. It deserves software that treats it accordingly. If your CRM can't tell you whether your business is financially healthy, it's not doing its job. And in 2026, you have better options.
See Mako in action — no sales call required
Mako is built for independent studio and service-business owners who'd rather spend their time on clients than on demo calls. Open the live demo, poke around, and see exactly how scheduling, billing, and financial intelligence come together in one place.
Try the demo: https://app.makocrm.so/demo
Self-serve. Instant access. No forms, no calendars, no "talk to sales."
