Mako’s normalized North American Yoga Studio category contains 17,861 venue records: 17,280 US and 581 Canadian. New York, Florida and Texas lead US counts, while Quebec, British Columbia and Alberta lead Canada. The count is complete for the closed search universe, not a census of every real-world studio or every venue offering yoga.
A Yoga Studio record is a venue whose primary normalized category in compile-v13 is Yoga Studio. Each canonical venue contributes once to the category count, even when it offers several styles, memberships, workshops or adjacent services.
The category does not include every yoga class in the market. Yoga offered inside a gym, municipal recreation center, wellness practice or multipurpose studio remains under that venue’s primary category. Likewise, a teacher without a stable consumer-facing venue may not appear as a studio record.
That boundary makes the count reproducible. It also means 17,861 should not be restated as the number of every business or instructor offering yoga in North America. The North American parent report keeps the full 14-category denominator visible.
Yoga Alliance’s Yoga in the World study examines practitioners, teachers, studio owners and access barriers through surveys and focus groups. It is useful for participation context, but it is not a location census and is not used as Mako’s venue denominator.
New York has the largest US Yoga Studio count in the normalized search universe, followed closely by Florida. Texas ranks third.
| US state | Yoga records | Share of 17,280 US yoga records |
|---|---|---|
| New York | 1,471 | 8.51% |
| Florida | 1,447 | 8.37% |
| Texas | 1,190 | 6.89% |
| Pennsylvania | 841 | 4.87% |
| Massachusetts | 833 | 4.82% |
| New Jersey | 743 | 4.30% |
| Illinois | 710 | 4.11% |
| Ohio | 643 | 3.72% |
| Washington | 599 | 3.47% |
| Michigan | 589 | 3.41% |
These are record concentrations, not density or demand rankings. New York’s count does not establish the most studios per resident, the largest yoga economy or the best market for a new location. Those questions require consistent population, commercial and current-status evidence.
The ranking does show that the category is not concentrated in only the Sun Belt or only the largest population states. Massachusetts, New Jersey, Washington and Michigan all appear in the top ten, supporting state-specific follow-up rather than one national average.
Quebec and British Columbia lead the Canadian Yoga Studio category, followed by Alberta. Together those three provinces contain more than four-fifths of the Canadian yoga records.
| Province or territory | Yoga records | Share of 581 Canadian yoga records |
|---|---|---|
| Quebec | 174 | 29.95% |
| British Columbia | 169 | 29.09% |
| Alberta | 129 | 22.20% |
| Saskatchewan | 44 | 7.57% |
| New Brunswick | 23 | 3.96% |
| Newfoundland and Labrador | 10 | 1.72% |
| Manitoba | 9 | 1.55% |
| Ontario | 9 | 1.55% |
| Northwest Territories | 7 | 1.20% |
| Yukon | 5 | 0.86% |
Ontario’s low primary-category count is a source and classification signal that deserves follow-up, not a credible conclusion that Ontario has almost no yoga studios. The wider Canadian layer contains official and municipal sources with different category and contact-field coverage. A province report should check named venues against current first-party evidence before drawing market conclusions.
Yoga records have high website and phone presence, while verified-row coverage is much narrower.
| Public or workflow field | Yoga records with field | Coverage of 17,861 records |
|---|---|---|
| Public phone | 16,261 | 91.04% |
| Public website | 16,024 | 89.72% |
| Verified-row flag | 902 | 5.05% |
| Linked public-plan venue | 155 | 0.87% |
| Evidence URL | 17,861 | 100.00% |
An evidence URL documents lineage or discovery. It may point to a first-party site, official roster, directory or other source. It does not prove that the venue is open today or that every recorded field is current.
The review-row flag appears on 98.29% of yoga records because it is triggered by either a nonverified status or a populated review reason. A verified row can still need review for a different field. The review share must not be described as the unverified share.
The yoga pricing layer shows 616 captured plan rows linked to 155 category venues. It is useful for studying offer structures, but its 0.87% venue coverage is too narrow for a market-wide average.
| Currency layer | Plan rows | Numeric-price rows | Positive-price rows | Raw median positive listed price |
|---|---|---|---|---|
| CAD | 340 | 328 | 326 | C$92.50 |
| USD | 222 | 219 | 219 | US$95.00 |
| Blank currency or price | 54 | — | — | — |
The two medians are not comparable membership prices. The rows mix published offers, memberships, class packs, drop-ins and introductory products with different quantities and terms. A US$95 class pack and a US$95 recurring monthly membership are not the same product.
The most common raw ledger labels are Published official offer, Published plan, Other and Class pack. Those labels preserve source wording and have not yet been collapsed into a single industry taxonomy. The fitness studio pricing report will separate currencies, billing frequency, quantity, offer type, expiry, fees and introductory conditions before making comparisons.
Yoga operators can use the map to understand where category records and public fields are present, geographic concentration and the structure of captured offers. They cannot use it to infer studio retention or profitability.
First, the primary-category count shows a large identifiable yoga-specific layer: 17,861 records, the biggest of Mako’s five class-based boutique formats. That scale supports a dedicated topic cluster rather than folding yoga into a generic gym report.
Second, public contact-field presence is high in this dataset: nearly nine in ten category records have a website field, and more than nine in ten have a phone. A linked public plan appears for 0.87% of category venues, but that selective subset is not a complete measure of offer visibility. Operators evaluating their own site can use the yoga studio software guide for operational context, but the market file itself cannot judge website quality or conversion.
Third, pricing and retention are different questions. A public class pack can reveal how access is sold. It cannot reveal how many buyers return, whether intro customers convert or which members are drifting from their normal cadence. Mako Pulse begins with the customer-level attendance and membership data needed for those questions.
The normalized Mako search universe contains 17,861 Yoga Studio records: 17,280 in the United States and 581 in Canada. The count is complete for the declared compile-v13 category, not an official census of every operating studio or every venue that offers yoga.
New York has 1,471 Yoga Studio records, Florida 1,447 and Texas 1,190. Together they contain 4,108, or 23.77% of the US yoga layer. The result is not population-adjusted and does not establish demand or market attractiveness.
Quebec has 174 Yoga Studio records, British Columbia 169 and Alberta 129. Together they account for 81.24% of the Canadian yoga category. Ontario’s unusually low primary-category count requires source and classification follow-up rather than a literal market conclusion.
Not when the venue’s primary normalized category is Gym / Health Club, Multipurpose Recreation / Sports Center or another category. The report counts primary Yoga Studio records so that every canonical venue contributes once to the denominator.
This report does not publish one. The pricing layer covers 155 category venues and mixes recurring memberships, class packs, drop-ins and introductory offers across CAD and USD. A defensible comparison must first normalize product type, quantity, term, fees and currency.
No. It measures normalized location records, geography, public-field presence and captured offers, not customer behavior. It contains no attendance, membership, return-cadence, conversion, churn or revenue outcomes. Retention analysis requires customer-level operating data inside a studio; the category denominator cannot substitute for those outcomes.
A category map can show where yoga studios are visible and how some offers are presented. It cannot identify members who have stopped returning on their normal schedule.
Mako Pulse surfaces descriptive, rules-based retention signals for studio review. Open Pulse for free to examine that customer-level layer.
