Mako's declared normalized US search universe contains 245,928 venue records across 56 jurisdictions. Gyms and health clubs account for 100,987 records, while five class-based formats contain 42,144. These are complete compile-v13 counts for the declared dataset—not an official census of every operating US fitness venue.
The US layer includes every canonical United States record in Mako compile-v13 after geography normalization and assignment to one of 14 reporting categories. It covers the 50 states, the District of Columbia, American Samoa, Guam, the Northern Mariana Islands, Puerto Rico and the US Virgin Islands.
The word “include” is analytical, not regulatory. The closest official facility classification, 2022 NAICS 713940, includes gyms, fitness centers, swimming facilities, skating rinks and racquet-sport centers. Instruction-led businesses can also fall under classifications such as athletic instruction. “Boutique fitness” is not an official NAICS category.
Mako therefore uses a multi-source, category-normalized search model. Every record contributes once to the US total and once to a primary reporting category. The resulting population is useful for comparing records within the declared dataset, but it cannot prove that every real-world business is present or currently operating.
The North American boutique fitness market report places the US layer alongside Canada while preserving the closed normalized-search-universe boundary.
Gyms and health clubs dominate the normalized US landscape, followed by martial arts schools and dance or movement studios. Yoga is the largest of the five class-based formats used as the report’s boutique core.
| Normalized category | US venue records | Share of US records |
|---|---|---|
| Gym / Health Club | 100,987 | 41.06% |
| Martial Arts / Combat School | 37,473 | 15.24% |
| Dance / Movement Studio | 24,840 | 10.10% |
| Yoga Studio | 17,280 | 7.03% |
| Aquatic / Swim Facility | 13,680 | 5.56% |
| Pilates / Reformer / Barre Studio | 8,859 | 3.60% |
| Multipurpose Recreation / Sports Center | 8,681 | 3.53% |
| CrossFit / Strength Gym | 7,891 | 3.21% |
| Boutique HIIT / Functional Fitness Studio | 7,245 | 2.95% |
| Specialist Fitness Facility | 6,429 | 2.61% |
| Gymnastics / Cheer / Tumbling Facility | 6,409 | 2.61% |
| Personal / Small-Group Training | 5,041 | 2.05% |
| Indoor Cycling Studio | 869 | 0.35% |
| Climbing / Bouldering Facility | 244 | 0.10% |
| Total | 245,928 | 100.00% |
The category distribution is a record distribution. It does not measure revenue, membership, visits, capacity or retention. A smaller category can have higher average prices, denser class schedules or more members per location without that appearing in this table.
The Health & Fitness Association’s FIT Tracker documentation describes boutique businesses as smaller, format-specific studios focused on modalities such as yoga, cycling, HIIT and Pilates, often using class packs or unlimited memberships. Mako’s five-format core uses a similar operating idea while preserving the broader gym, recreation and instruction landscape as the visible denominator.
Texas is the largest state in the normalized US search universe, followed by Florida and New York. The leading states should be read as source-universe concentrations, not population-adjusted density rankings.
| State | Venue records | Share of US records |
|---|---|---|
| Texas | 24,916 | 10.13% |
| Florida | 18,822 | 7.65% |
| New York | 16,799 | 6.83% |
| Pennsylvania | 11,319 | 4.60% |
| Illinois | 11,114 | 4.52% |
| Ohio | 9,518 | 3.87% |
| New Jersey | 9,482 | 3.86% |
| Georgia | 9,140 | 3.72% |
| North Carolina | 9,138 | 3.72% |
| Massachusetts | 7,933 | 3.23% |
| Top ten | 128,181 | 52.12% |
Texas, Florida and New York are the first state reports by record scale. Washington and Virginia are useful evidence-priority follow-ups: the verified-row flag appears on 919 of 6,372 Washington records (14.42%) and 1,055 of 7,328 Virginia records (14.40%). These workflow signals support research prioritization, not a claim that either state is fully verified.
A venue-density analysis requires a separate, date-matched population denominator. The correct starting point is the U.S. Census Bureau’s 2020–2025 state population estimates. This report does not divide mixed-date venue observations by a population table and present the result as a current market ranking.
Basic contact and location fields are widely present in the normalized US layer. Verification and public pricing are much narrower.
| Public or workflow field | US records with field | Coverage of 245,928 US records |
|---|---|---|
| Street address | 237,053 | 96.39% |
| Public phone | 220,324 | 89.59% |
| Public website | 208,540 | 84.80% |
| Verified-row flag | 9,793 | 3.98% |
| Linked public-plan venue | 3,211 | 1.31% |
Website and phone presence describe populated fields, not guaranteed current facts. Every record retains an evidence URL, but that evidence can be a directory, OpenStreetMap record, municipal source, official roster or first-party page. Provenance is not the same thing as fresh first-party confirmation.
The review-row flag also needs careful interpretation. It is triggered when a row is not verified or when a review reason remains. A record can therefore have verified facts and still carry a review flag for a different field. The 98.85% review-row rate must not be restated as “98.85% unverified.”
The US pricing subset establishes that at least 3,211 linked venues have one or more captured public plans in compile-v13. It does not establish a national average price for every gym or studio.
Published pricing is selective. Some studios post memberships, packs and drop-ins openly; others use a trial flow, consultation or sales call. The businesses that publish prices can differ systematically from those that do not.
Any US pricing comparison must identify both the number of plan rows and the number of distinct covered venues, separate recurring and one-time products, and retain contract, fee, tax, expiry and introductory conditions.
The dedicated fitness studio pricing report applies those rules. The safe conclusion remains limited: public pricing exists for a useful analytical subset, but missing pricing must remain missing rather than being treated as a zero or an estimated offer.
US operators can use the search universe to understand category concentration, competitive visibility and where public information is unusually complete or sparse. They cannot use it to infer member health.
Three operating implications stand out.
First, the US market is structurally fragmented. The five class-based formats contain 42,144 records, but they have different capacity constraints and customer rhythms. A yoga studio, reformer Pilates studio and strength gym should not share one generic performance benchmark simply because all sell recurring access.
Second, a clear public website and offer are not universal. A venue that publishes its format, location, timetable and offer can be easier for a prospective member to understand than one whose public footprint is incomplete. That is a discoverability observation, not proof that the clearer venue performs better.
Third, location counts end where retention begins. The file does not show how often members attend, which members are returning later than normal or whether a class schedule produces durable recurring revenue. Those questions require customer-level operating data. Mako Pulse is designed for that next layer.
The normalized United States layer contains 245,928 canonical venue records across 50 states, the District of Columbia and five inhabited territories. The count includes every US record in the declared compile-v13 analytical population. It is not an official government count of every currently operating fitness venue.
Gym / Health Club is the largest category, with 100,987 records, or 41.06% of the 245,928-record US search universe. Martial Arts / Combat School is second with 37,473, followed by Dance / Movement Studio with 24,840. These are record shares, not revenue or membership shares.
Yoga, Pilates/reformer/barre, CrossFit/strength, boutique HIIT/functional fitness and indoor cycling contain 42,144 US records combined, or 17.14% of the 245,928-record US layer. This five-format core is an editorial operating definition, not an official statistical classification. It counts each venue once by primary category.
Texas contains 24,916 records, Florida 18,822 and New York 16,799. Together, they account for 60,537 records, or 24.62% of the 245,928-record US search universe. The ranking is not adjusted for population and does not establish venue density or commercial attractiveness.
No. A review flag can coexist with verified facts because it can refer to a different unresolved field or identity question. The verified-row and review-row counts are workflow signals, not two mutually exclusive quality groups. They do not establish that a venue is open, closed or inaccurate.
No. It measures normalized venue records, geography, category and public-data coverage. It contains no member-level attendance, membership or churn outcomes. Retention analysis requires a studio’s customer-level operating data rather than a market directory. A venue count cannot identify members drifting from their normal cadence.
A national landscape can show where formats and competitors are visible. It cannot show which members inside one studio are drifting from their normal attendance pattern.
Mako Pulse surfaces descriptive, rules-based retention signals for studio review. Open Pulse for free to examine that operational layer without turning a market count into a retention claim.
