Mariana Tek is purpose-built for premium boutique fitness chains — the kind that have 5+ locations, a full ops team, and a branded member app as a core product. If you're building that, Mariana Tek is worth the premium. If you're running a single studio or a 2–3 location independent operation, you're paying for infrastructure you don't need at a price that doesn't make sense for your margin.
Mariana Tek targets premium boutique fitness chains. Think branded cycling studios, barre chains, boxing concepts with 5–20 locations. Its pricing model, onboarding process, and feature set all reflect that focus. It's polished, powerful, and priced accordingly — and it earns that for the business it was designed for.
Mako targets independent studios, gyms, and wellness businesses — single location or small chains under 5 locations, 50–600 members, owner-operator model. Flat published pricing, no per-seat fees, native financial intelligence.
Mariana Tek does not publish pricing. Quotes are custom, scoped by location count and feature configuration, with onboarding handled as a paid implementation project. Figures for Mariana Tek circulate online; none of them can be checked against Mariana Tek's own site, so we don't repeat them here. Ask for the monthly fee, the onboarding cost, the contract length, and the renewal rate in writing.
Mako publishes every tier:
Roughly 20% off annually. Month-to-month, no onboarding fees.
The comparison you can actually make is not two numbers — it's one number against a blank. For a single-location studio, ask yourself whether whatever Mariana Tek quotes is worth the difference over $139 or $249, knowing you'll also pay an implementation fee they haven't published either.
Mariana Tek: Best-in-category member-facing experience. The branded app is polished, fast, and built to feel like a premium consumer product. If the member app is a core part of your brand identity, Mariana Tek delivers.
Mako: Mobile experience for members included in the base plan. Functional and clean. Not a premium consumer app experience.
Edge: Mariana Tek on member-facing polish — genuinely, and it is their strongest card.
Mariana Tek: Strong class scheduling, instructor management, and multi-location coordination. Built for complex boutique-fitness scheduling with multiple class types, rooms, and high-frequency booking windows.
Mako: Full class and appointment scheduling, recurring sessions, waitlists. Handles all standard independent studio scheduling needs without complexity.
Edge: Mariana Tek for complex multi-location schedules. Tied for single-location operations.
Mariana Tek: Revenue reporting, class fill rates, membership analytics. Chain-level consolidated reporting across locations. Does not natively surface MRR, LTV, or CAC in the way a business-health dashboard would.
Mako: Native MRR, LTV, churn, CAC, revenue per member, cash runway. Single-location financial picture visible without a secondary system.
Edge: Mako for owner-operators who need financial health visibility, not just chain-level booking aggregates.
Mariana Tek: Reports on your own numbers.
Mako: Pulse compares your retention against market averages for your city and state, free, and imports from other platforms — so you can test the claim without switching.
Edge: Mako, at no cost.
Mariana Tek: Solid recurring billing. Payment processing integrated. Failed payment handling present but not its primary focus.
Mako: Full automated failed-payment recovery: retry sequences, dunning emails, SMS card-update requests.
Edge: Mako on automated recovery.
Mariana Tek: Designed for it. Consolidated reporting, cross-location membership redemption, centralized staff and schedule management. The strongest feature of the platform for its target customer.
Mako: Handles 2–3 location operations — extra locations are $75/month each on Team, three included at Enterprise. Not built for 10+ location chains.
Edge: Mariana Tek for chains. Mako for single-location and small independents.
Mariana Tek: Sales-led onboarding with a custom implementation project. Ask what it costs and how long before go-live — both are scoped per customer.
Mako: Self-serve. Live demo accessible immediately at app.makocrm.so/demo. Most studios fully live in 1–2 weeks without a dedicated implementation project.
Edge: Mako for operators who want to evaluate before committing and launch without a multi-week implementation timeline.
Mariana Tek is the right platform if you're building a premium boutique fitness chain with 5+ locations, a dedicated ops team, and a branded member app as a core product differentiator. It's the best platform for that specific business, and the member experience is genuinely the best in this category.
It's the wrong platform for a 200-member yoga studio or a 400-member CrossFit gym with a single location and an owner who handles scheduling, finances, and coaching. The pricing model, onboarding complexity, and feature set all assume scale and resources that independent operators don't have.
If you're building a chain: Mariana Tek. If you're running a business: Mako.
Your wellness business is a business. Not a hobby, not a side project, not a calendar with a cash register. It deserves software that treats it accordingly. If your CRM can't tell you whether your business is financially healthy, it's not doing its job. And in 2026, you have better options.
See Mako in action — no sales call required
Mako is built for independent studio and service-business owners who'd rather spend their time on clients than on demo calls. Open the live demo, poke around, and see exactly how scheduling, billing, and financial intelligence come together in one place.
Try the demo: https://app.makocrm.so/demo
Self-serve. Instant access. No forms, no calendars, no "talk to sales."
