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ClubReady Alternatives for Independent Fitness Businesses

ClubReady is built around the fitness sales pipeline and sold to franchises by quote. If lead conversion is your bottleneck it fits. If you need to know what is profitable, it is not that tool.

ClubReady is fitness club management with an unusually strong sales and lead-management side — pipelines, follow-up cadences, and the conversion discipline that franchise groups build their growth on. Mako is the business platform underneath an independent gym or studio: booking, memberships, payments, staff pay, retail, and profit reporting. They optimise for different problems and different sizes of business.

Pricing

ClubReady: No pricing is published. Plans are quoted per club after a sales conversation, and the product is generally sold into franchise and multi-site groups. We have not printed a figure because we could not verify one.

Mako: Pulse is free. Basic at $139/month — the complete operational platform with three team members. Team at $249/monthfifteen team members, extra locations at $75/month each, advanced reporting, QuickBooks sync. Enterprise at $999/month — unlimited members across three locations. Roughly 20% off annually, no contract.

If you go to quote, get all of it in writing: base platform, per-location charges, onboarding and implementation fees, contract length, and what the rate becomes at renewal. Franchise-oriented software often carries multi-year terms.

Sales Pipeline or Profit Visibility

ClubReady's premise is that a fitness business lives or dies on lead conversion — every enquiry worked, every trial followed up, every close tracked. For a high-volume club with a dedicated sales team, that is genuinely the constraint and ClubReady addresses it directly.

Mako's premise is different: most independent operators are not losing money on leads, they are losing it on classes that do not cover their cost, trainers whose pay does not match what they bring in, and members who drift away unnoticed. Those are measurement problems, not conversion problems.

Work out which one is actually your bottleneck before you buy either.

Where ClubReady Wins

Sales Pipeline and Lead Management

Built for it, and mature. If you employ salespeople, they will have tools that match how they work.

Franchise and Multi-Site Operations

Hierarchies, central reporting, and the structure large groups need across many clubs.

Enterprise Support Model

Account management and structured onboarding matched to how bigger organisations buy.

Where Mako Wins

Published Pricing, No Contract

Budget in thirty seconds, same number for everyone, leave whenever you like.

Financial Intelligence

Profit per class and per service after trainer pay and floor time, cash-flow forecasting, unit economics, LTV — built for an owner who is also the finance department.

Trainer Pay and Commissions

Session rates, splits, tips, timesheets and payouts, calculated at the rate that applied on the day.

Retail and Inventory

Supplements, merchandise and consumables with stock levels and margin per item.

Free Retention Benchmarking

Pulse compares your churn against market averages and names who has stopped attending. Free, imports from other systems, and evaluable without a sales call.

The Decision

Pick ClubReady if:

  • Lead conversion is your genuine bottleneck and you employ salespeople
  • You run a franchise or multi-site group needing central control
  • You have the procurement capacity for a quote process and a contract

Pick Mako if:

  • You are an independent operator, not a franchise
  • You want to know the price before the demo
  • You need profit per class and trainer pay handled
  • Your real problem is retention and margin, not enquiries

Your gym is a business. Not a hobby, not a side project, not a calendar with a cash register. It deserves software that treats it accordingly. If your platform cannot tell you whether you are financially healthy, it is not doing its job. And in 2026, you have better options.

See Mako in action — no sales call required

Mako is built for independent gym owners who would rather spend their time on members than on demo calls. Open the live demo, poke around, and see exactly how booking, payments, and financial intelligence come together in one place.

Try the demo: https://app.makocrm.so/demo

Self-serve. Instant access. No forms, no calendars, no "talk to sales."

Run the business, not the admin

Put the ideas into practice.

Mako brings bookings, customers, payments, your team, and real-time financials into one place.