Short answer: Mako and Glofox both support fitness-business operations, but they emphasize different workflows. This comparison examines documented scheduling, member-app, billing, reporting, pricing, and contract information. Mako CRM publishes the page and is one of the products compared, so each material claim should link to its official source.
Disclosure: Mako CRM publishes this comparison and is one of the products discussed. This is vendor-authored analysis, not an independent review or hands-on product test.
Method: We checked the official sources below on September 1, 2026. Features, prices, fees, promotions, limits, and contract terms can change. Quote-only or unverified items should be labeled; absence from an official page is not proof that a feature is unavailable.
| Publisher | Source | What it supports | Limitations |
|---|---|---|---|
| Glofox | Glofox plans | Starts at 99 monthly; Essential Boost Elite Enterprise and add-ons are described | Exact tier currency tax contract and add-ons vary |
| Glofox | Glofox features | Classes appointments waitlists memberships billing recovery CRM reports access staff multilocation and API are described | Vendor performance claims require qualification |
| Mako CRM | Pricing - Transparent Plans for Service Businesses | Public plan prices, annual totals, included team members, additional-location price, and month-to-month contract statement | Vendor-authored and changeable; checked date required; does not independently prove value, superiority, or competitor differences |
| Mako CRM | Invoicing and Payment Software for Service Businesses | Invoice creation, payment links, partial-payment tracking, reminders, recurring billing, Stripe processing, and Mako fee statements | Vendor-authored; Stripe fees can vary by market and account; sample collection and speed figures are not independent outcome evidence |
Glofox — now ABC Glofox after the ABC Fitness acquisition — has strong traction with boutique fitness studios that care about the member app experience. The gamification layer, community features, and polished mobile UX are genuine strengths. The pricing opacity and post-acquisition support complaints are genuine weaknesses. Mako doesn't gamify. It gives you financial intelligence, automated retention, and published flat-rate pricing instead. Whether that trade-off works depends on your priorities.
Glofox: Does not publish pricing. Quote only — confirmed on Glofox's own pricing page, which asks you to request a quote rather than listing tiers. Onboarding fees apply and the sales-led process means you won't know your real cost until you've spent time on calls. Figures for Glofox circulate online; none of them can be checked against Glofox's own page, so we do not repeat them here.
Mako: Pulse is free. Basic at $139/month is the complete operational platform — CRM, booking, memberships, estimates, invoicing, payments, customer portal, and email and SMS automation — with three team members. Team at $249/month adds up to fifteen team members, shared workflows, advanced reporting, and QuickBooks sync. Enterprise at $999/month is unlimited users across three locations. Roughly 20% less annually. Published, month-to-month, no onboarding fees, self-serve demo.
The inability to self-evaluate Glofox pricing is itself a signal. You can price Mako in thirty seconds and run the free retention benchmark the same afternoon. Pricing Glofox is a scheduled conversation.
Glofox was acquired by ABC Fitness in 2022. Since then, user reviews have been mixed — strong praise for the product itself, more complaints about support responsiveness, contract terms, and the complexity introduced by operating within a larger enterprise. This isn't unique to Glofox: almost every platform acquired by a private equity-backed fitness conglomerate goes through the same arc. If you're evaluating Glofox, check recent G2 and Capterra reviews specifically for post-2023 experiences, not historical praise.
Glofox: Best-in-category member app experience. Polished, fast, with gamification features (leaderboards, streaks, challenges) that drive engagement and create social proof within the member community. If the member app is part of how you sell the studio experience, Glofox delivers.
Mako: Mobile experience for members included. Clean and functional. No gamification layer.
Edge: Glofox on member-facing app experience.
Glofox: Strong class scheduling with a mobile-first booking flow. Built around the boutique fitness studio model — cycling, HIIT, yoga, boxing. Handles high-frequency booking windows well.
Mako: Full class and appointment scheduling, recurring sessions, waitlists, staff management. Strong on admin operations.
Edge: Tied for standard studio operations.
Glofox: Revenue reporting and membership analytics. Post-acquisition integration with ABC's financial services adds some billing infrastructure, but native MRR, LTV, and churn dashboards are not a Glofox strength.
Mako: Native MRR, LTV, churn, CAC, cash runway. The financial dashboard is the product differentiator.
Edge: Mako, significantly.
Glofox: Reports on your own numbers. No market comparison.
Mako: Pulse benchmarks your retention against US, state, and city averages, imports from Mindbody and Momence, and costs nothing — you can run it alongside Glofox today.
Edge: Mako, and it is free to test.
Glofox: Billing infrastructure via ABC's financial backend. Failed payment handling functional but not automated recovery-focused.
Mako: Full automated failed-payment recovery — retry sequences, dunning, SMS card-update requests.
Edge: Mako.
Glofox: Lead capture forms, trial management, and conversion tracking built in. Specifically designed for studios that run a structured sales process to convert prospects to members.
Mako: Lead capture and CRM pipeline present. Less sales-process-focused than Glofox.
Edge: Glofox for studios with a dedicated sales workflow.
Glofox: No published pricing, custom contracts, annual commitments standard. Users report difficulty exiting contracts early.
Mako: Every tier published, month-to-month, no early termination.
Edge: Mako, clearly.
Pick Glofox if:
Pick Mako if:
Your wellness business is a business. Not a hobby, not a side project, not a calendar with a cash register. It deserves software that treats it accordingly. If your CRM can't tell you whether your business is financially healthy, it's not doing its job. And in 2026, you have better options.
See Mako in action — no sales call required
Mako is built for independent studio and service-business owners who'd rather spend their time on clients than on demo calls. Open the live demo, poke around, and see exactly how scheduling, billing, and financial intelligence come together in one place.
Try the demo: Open the Mako CRM live demo
Self-serve. Instant access. No forms, no calendars, no "talk to sales."
