Disclosure: Mako CRM publishes this comparison and is one of the products discussed. This is vendor-authored analysis, not an independent review or hands-on product test.
Method: We checked the official sources below on September 1, 2026. Features, prices, fees, promotions, limits, and contract terms can change. Quote-only or unverified items should be labeled; absence from an official page is not proof that a feature is unavailable.
| Publisher | Source | What it supports | Limitations |
|---|---|---|---|
| ServiceTitan | ServiceTitan Pricing and Plans | Starter Essentials and The Works; per-technician pricing; dispatch scheduling invoicing pricebook payroll memberships reporting | Exact subscription implementation processor and cancellation pricing quote-only; vendor outcome statistics are marketing |
| ServiceTitan | ServiceTitan Features and Products | Service agreements scheduling dispatch work orders accounting field app reporting APIs booking SMS and integrations | Feature availability and add-on pricing can depend on package; no public price |
| Mako CRM | Pricing - Transparent Plans for Service Businesses | Public plan prices, annual totals, included team members, additional-location price, and month-to-month contract statement | Vendor-authored and changeable; checked date required; does not independently prove value, superiority, or competitor differences |
| Mako CRM | Team Management Software for Service Businesses | Team management capabilities documented on Mako's public feature page | Vendor-authored and changeable; inspect the exact passage before making granular permissions, payroll, or capacity claims |
ServiceTitan is the enterprise platform for residential and commercial trades — HVAC, plumbing, electrical, roofing — and within that bracket it is the strongest product available. Call booking with capacity planning, dispatch boards that account for technician skill and drive time, membership programmes, financing at the point of sale, and reporting built for a company with a controller. If you run fifty trucks, it belongs on your shortlist. Mako is built for the independent contractor — one to fifteen people, an owner who is often still on the tools.
ServiceTitan: No published pricing. Quote-only, scoped by technician count, modules, and business size, with implementation and training priced as a separate engagement. Annual or multi-year contracts are standard, and onboarding is a structured project rather than a signup. This is normal at the enterprise end and not a criticism — but it means you cannot estimate your cost without entering a sales cycle.
Mako: Pulse is free. Basic at $139/month — the complete platform with three team members. Team at $249/month — fifteen team members, advanced reporting, QuickBooks sync. Enterprise at $999/month — unlimited members across three locations. Published, month-to-month, no sales call and no implementation fee.
The practical difference is how you evaluate. You can price Mako in thirty seconds and be inside the product the same afternoon. Pricing ServiceTitan is a project with a timeline.
Ask who is going to run the software.
ServiceTitan rewards a business with a dispatcher, an office manager, and someone who owns the reporting. Its depth — capacity planning, call-booking scripts, technician scorecards, membership programme management — converts into real money at scale, and contractors who invest in it properly tend to grow on it.
In a business where the owner answers the phone between jobs, that same depth is a cost. Configuration that never gets finished, dashboards nobody opens, modules paid for and unused. The question is not which platform can do more. It is who, specifically, is going to set it up and keep it current.
ServiceTitan: Best in category. Skill-based assignment, drive-time optimisation, capacity forecasting across a large technician pool.
Mako: Job scheduling, team assignment, and a calendar that works. Not a dispatch optimisation engine.
Edge: ServiceTitan, decisively, above roughly ten technicians.
ServiceTitan: Purpose-built call-centre tooling, booking scripts, and conversion tracking.
Mako: Lead capture, CRM pipeline, and an AI receptionist that answers calls and books work.
Edge: ServiceTitan for a staffed call centre; Mako for an owner who is missing calls on a roof.
ServiceTitan: Extensive, and generally configured during implementation for a finance function to consume.
Mako: Job profitability, cash flow, and unit economics visible on day one without configuration.
Edge: ServiceTitan for a controller; Mako for an owner-operator.
ServiceTitan: Nothing published; annual or multi-year commitment.
Mako: Every tier published, month-to-month, free tier available.
Edge: Mako.
ServiceTitan: Structured implementation with data migration and training, measured in weeks to months.
Mako: Self-serve, running the same day.
Edge: Mako, substantially.
ServiceTitan: Handles complexity that would break lighter platforms — multi-branch, financing, warranty, inventory across trucks.
Mako: Deliberately simpler. That is the trade.
Edge: ServiceTitan for genuine enterprise complexity.
Pick ServiceTitan if:
Pick Mako if:
Your contracting business is a business. Not a hobby, not a side project, not a calendar with a cash register. It deserves software that treats it accordingly. If your platform cannot tell you whether you are financially healthy, it is not doing its job. And in 2026, you have better options.
Related reading: Housecall Pro Alternatives: What You Pay Per Extra User.
See Mako in action — no sales call required
Mako is built for independent contractors who would rather spend their time on jobs than on demo calls. Open the live demo, poke around, and see exactly how estimates, scheduling, invoicing, and financial intelligence come together in one place.
Try the demo: Open the Mako CRM live demo
Self-serve. Instant access. No forms, no calendars, no "talk to sales."
