Guides

How Large Is the Texas Fitness Market? 24,916 Venue Records

A location-level view of 24,916 normalized Texas fitness venue records, with category, city, evidence and public-plan findings.

Mako’s normalized Texas fitness search universe contains 24,916 venue records, the largest state layer in the US dataset. Houston leads named-city counts, followed by Austin, San Antonio and Dallas. Five class-based formats contain 3,945 records. These are complete dataset counts under the declared protocol, not an official census of every operating Texas venue.

Key findings

  • Texas contains 24,916 canonical venue records, equal to 10.13% of the 245,928-record US layer.
  • Gym / Health Club is the largest category with 10,044 records, or 40.31% of Texas.
  • Five class-based formats contain 3,945 records, or 15.83% of the state layer.
  • Houston, Austin, San Antonio and Dallas contain 6,542 records combined, equal to 26.31% of the 24,861 records with a named city.
  • A public website is recorded for 20,735 venues, or 83.22%. A phone is recorded for 22,567, or 90.57%.
  • Only 222 records, or 0.89%, carry a verified-row flag. A review-row flag appears on 24,694, or 99.11%.
  • The public-plan overlay contains 506 rows linked to 253 venues, but none has a structured numeric price field.
  • Texas therefore supports a strong landscape report but not a defensible statewide price average from the current workbook.

What does the Texas count represent?

The Texas total includes every canonical record assigned to Texas in the Mako compile-v13 normalized search universe. Every record contributes once to the state total and once to one of 14 primary reporting categories.

“Mapped” refers to the closed analytical dataset. It does not mean an authority has proven that all 24,916 records are open, publicly accessible physical venues or that every operating venue in Texas is present. The source layer includes lead, directory, official, brand and other evidence families with different freshness and verification depth.

The United States parent report uses the same identity and category rules across all US jurisdictions. The North American report explains why the search universe is not interchangeable with official NAICS or physical-market counts.

Which Texas fitness categories are largest?

Gyms and health clubs account for roughly two in five Texas records. Martial arts schools rank second, followed by dance and movement studios and aquatic facilities.

Normalized category Texas records Share of 24,916
Gym / Health Club 10,044 40.31%
Martial Arts / Combat School 4,137 16.60%
Dance / Movement Studio 2,156 8.65%
Aquatic / Swim Facility 1,834 7.36%
Yoga Studio 1,190 4.78%
Boutique HIIT / Functional Fitness Studio 984 3.95%
Pilates / Reformer / Barre Studio 872 3.50%
Specialist Fitness Facility 859 3.45%
CrossFit / Strength Gym 814 3.27%
Gymnastics / Cheer / Tumbling Facility 762 3.06%
Multipurpose Recreation / Sports Center 664 2.66%
Personal / Small-Group Training 507 2.03%
Indoor Cycling Studio 85 0.34%
Climbing / Bouldering Facility 8 0.03%
Total 24,916 100.00%

Yoga, Pilates/reformer/barre, CrossFit/strength, boutique HIIT/functional fitness and indoor cycling form the five-format class-based core. Their 3,945 records represent 15.83% of Texas, but this operating definition excludes similar programs inside venues assigned to other primary categories.

The category table measures normalized records, not members, revenue, room capacity or visits. A venue in a small category can be commercially large, while one gym record can represent a much larger physical footprint than one studio record.

Which Texas cities contain the most records?

Houston has the largest named-city count, followed by Austin, San Antonio and Dallas. The city table uses 24,861 records with a populated city field; 55 Texas records have no named city and are excluded from the share denominator.

Named city Venue records Share of 24,861 named-city records
Houston 2,354 9.47%
Austin 1,550 6.23%
San Antonio 1,434 5.77%
Dallas 1,204 4.84%
Fort Worth 648 2.61%
El Paso 635 2.55%
Katy 404 1.63%
Plano 403 1.62%
Spring 342 1.38%
Frisco 325 1.31%

These are city-field record counts, not metropolitan totals. Houston city records cannot be divided by a Houston metropolitan population, and Dallas and Fort Worth cannot be combined selectively without a consistent metro assignment.

Any density report should map venues to official metropolitan statistical areas and use one dated population vintage from the U.S. Census Bureau’s state and local population program. This report makes no city-density claim.

How complete are Texas location and contact fields?

Texas has strong address, phone and coordinate coverage, but narrow verified-row and public-plan coverage.

Public or workflow field Texas records with field Coverage of 24,916
Coordinates 24,909 99.97%
City 24,861 99.78%
Postal code 24,216 97.19%
Street address 24,209 97.16%
Public phone 22,567 90.57%
Public website 20,735 83.22%
Public generic email 784 3.15%
Verified-row flag 222 0.89%
Linked public-plan venue 253 1.02%

Every Texas record retains an evidence URL, but evidence can document discovery rather than current first-party verification. High address or coordinate coverage does not prove that a venue is open today or publicly accessible.

Review-row coverage is 99.11%. That flag can reflect unverified status or a specific review reason, and the broader workbook allows verified and review flags to overlap. It should not be described as the percentage of bad or false records.

What does Texas public pricing show?

The workbook does not support a Texas price average. Its public-plan overlay contains 506 joined plan rows linked to 253 venues, but zero rows contain a structured numeric price.

Most state-packet plan rows preserve Planet Fitness Classic and PF Black Card membership access labels without a structured price or comparable cadence. An additional support layer contributes Burn Boot Camp rows. Those records help document public offer presence; they do not yield a price distribution.

The safe non-finding is specific: compile-v13 has Texas public-plan evidence but no numeric price values in the structured field. It is not safe to say Texas venues have no prices or do not publish them.

The fitness studio pricing report separates plan existence, numeric availability, covered venues, product type, billing cadence, quantity, currency, fees and terms. Texas fails the numeric-price gate for a state benchmark under that method.

Why is verified-row coverage low?

Verified-row coverage is low because the Texas layer is dominated by large lead and review workflows rather than a complete current physical-venue roster. Only 222 records carry the verified-row flag.

The review reasons explicitly preserve unresolved issues such as the absence of a qualified current physical denominator, incomplete public-access evidence and open-now status that has not been established. Keeping those issues visible is more useful than silently upgrading directory or lead evidence into first-party verification.

For aggregate category and city counts, the closed normalized universe is the declared denominator. For any named venue, brand, price or operating-status example, a new first-party check is required before publication.

What can Texas operators learn from the map?

Texas operators can use the map to understand how the normalized competitive landscape divides by category and named city. They cannot use it to infer member retention or venue profitability.

The state’s five class-based formats contain 3,945 records, but category operating models differ. A yoga studio, reformer studio, strength gym and HIIT studio can have different class capacity, visit cadence and offer structures. A generic Texas average would obscure those differences.

The public footprint also separates visibility from verification. Most records have a website and phone, but verified-row coverage remains below 1%. That supports market discovery and research prioritization, not unqualified named-company claims.

Finally, venue presence cannot show which members are returning later than usual. The gym-management software guide covers operating-system choices; Mako Pulse starts with customer-level attendance and membership data for descriptive retention signals.

Limitations

  • Closed search universe: The total is complete for compile-v13, not every operating Texas venue.
  • Low verified coverage: Only 0.89% of records carry a verified-row flag.
  • Open-now unresolved: A record or evidence URL does not prove current operating status.
  • Public access unresolved: The data does not prove every record represents a public walk-in venue.
  • City versus metro: Named-city counts are not MSA counts and cannot support metro density without remapping.
  • No numeric Texas prices: The plan overlay contains offer rows but no structured numeric values.
  • Primary-category simplification: Programs inside mixed-format venues contribute to only one category.
  • No performance data: Revenue, attendance, conversion, churn and retention are unavailable.

Frequently asked questions

How many Texas fitness venue records are mapped?

The normalized Mako Texas layer contains 24,916 canonical venue records. That is the largest state count in the US search universe. It is complete for the declared compile-v13 dataset, not an official census of every currently operating Texas venue.

Which Texas cities contain the most records?

Houston has 2,354 named-city records, Austin 1,550, San Antonio 1,434 and Dallas 1,204. The shares use 24,861 Texas records with a populated city field. They are city-record counts, not metropolitan density rankings.

What are the largest Texas fitness categories?

Gym / Health Club leads with 10,044 records, followed by Martial Arts / Combat School with 4,137, Dance / Movement Studio with 2,156 and Aquatic / Swim Facility with 1,834. These are record shares, not revenue or membership shares.

What does Texas fitness pricing look like?

The workbook contains 506 Texas-linked public-plan rows covering 253 venues, but none has a structured numeric price. The data therefore supports an offer-presence finding, not a statewide price range or average.

Why is verified-row coverage only 0.89%?

The Texas layer is lead- and review-heavy and does not establish a complete current physical-venue roster. Verified status remains field-specific, and named examples require a fresh first-party check.

Is this a complete Texas fitness census?

It is complete only for the closed normalized Mako search universe. No official agency or independent audit has proven that it contains every operating physical venue in Texas.

See what a market map cannot see

A Texas map can show where categories and public records concentrate. It cannot show which members inside one venue have stopped attending on their normal cadence.

Mako Pulse surfaces descriptive, rules-based retention signals for operator review. Open Pulse for free to examine that customer-level layer.

Run the business, not the admin

Put the ideas into practice.

Mako brings bookings, customers, payments, your team, and real-time financials into one place.