Guides

How Large Is the Washington Fitness Market? 6,372 Venue Records

A location-level view of 6,372 normalized Washington fitness venue records, with category, city, evidence and pricing-coverage findings.

Mako’s declared normalized Washington layer contains 6,372 canonical venue records. Seattle leads the named-city layer, followed by Spokane, Vancouver, Tacoma and Bellevue. Five class-based formats contain 1,330 records. The selective public-plan overlay contains no Washington rows. The layer is complete for the declared dataset, not a census of every current physical venue.

Key findings

  • Washington contains 6,372 canonical venue records, equal to 2.59% of the 245,928-record US layer.
  • Gym / Health Club is the largest category with 2,477 records, or 38.87% of Washington.
  • Five class-based formats contain 1,330 records, or 20.87% of the state layer.
  • Seattle, Spokane, Vancouver, Tacoma and Bellevue contain 2,019 records combined, equal to 32.09% of the 6,291 records with a named city.
  • A public website is recorded for 5,689 venues, or 89.28%. A phone is recorded for 5,777, or 90.66%.
  • 919 records, or 14.42%, carry a verified-row flag. Every Washington row also carries a review-row flag under the source workflow.
  • Every record retains an evidence URL, and 6,369 records, or 99.95%, have coordinates.
  • There are no Washington-linked rows in the current public-plan overlay. That is a coverage gap, not evidence that Washington venues have no prices.

What does the Washington count represent?

The Washington total includes every canonical record assigned to the state in the Mako compile-v13 normalized search universe. Each record contributes once to the state total and once to one of 14 primary reporting categories.

“Mapped” describes the closed analytical dataset. It does not mean an official body has confirmed that all 6,372 records are open, publicly accessible physical venues, or that every operating Washington venue is present. The source layer uses selective lead, directory, official, brand and other evidence families with different freshness and verification depth; the pricing overlay is selective as well.

The United States parent report applies the same identity and category rules across every US jurisdiction. The North American report explains why a complete normalized search universe remains distinct from an official NAICS establishment count or a current physical-market census.

Which Washington fitness categories are largest?

Gyms and health clubs account for almost two in five Washington records. Martial arts schools rank second. Yoga and dance/movement studios are nearly equal in count, followed by Pilates/reformer/barre and aquatic facilities.

Normalized category Washington records Share of 6,372
Gym / Health Club 2,477 38.87%
Martial Arts / Combat School 1,015 15.93%
Yoga Studio 599 9.40%
Dance / Movement Studio 592 9.29%
Pilates / Reformer / Barre Studio 305 4.79%
Aquatic / Swim Facility 270 4.24%
CrossFit / Strength Gym 241 3.78%
Multipurpose Recreation / Sports Center 211 3.31%
Specialist Fitness Facility 193 3.03%
Boutique HIIT / Functional Fitness Studio 158 2.48%
Gymnastics / Cheer / Tumbling Facility 138 2.17%
Personal / Small-Group Training 137 2.15%
Indoor Cycling Studio 27 0.42%
Climbing / Bouldering Facility 9 0.14%
Total 6,372 100.00%

Yoga, Pilates/reformer/barre, CrossFit/strength, boutique HIIT/functional fitness and indoor cycling form the five-format class-based core used throughout this series. Their 1,330 Washington records represent 20.87% of the state layer.

That operating definition does not capture every class offered inside a mixed-format venue. Compile-v13 assigns one primary category per record, so a gym with yoga or cycling programming remains counted only in Gym / Health Club. Category share describes record assignment, not the total availability of each activity.

The table also does not measure members, revenue, floor area, class capacity or visits. One large multipurpose venue and one small studio each contribute a single canonical record.

Which Washington cities contain the most records?

Seattle has the largest named-city count, followed by Spokane, Vancouver, Tacoma and Bellevue. The city table uses 6,291 records with a populated city field; 81 Washington records have no named city and are excluded from the share denominator. These are named-city record counts, not density, revenue or market-share rankings.

Named city Venue records Share of 6,291 named-city records
Seattle 1,013 16.10%
Spokane 286 4.55%
Vancouver 259 4.12%
Tacoma 233 3.70%
Bellevue 228 3.62%
Redmond 153 2.43%
Bellingham 152 2.42%
Kirkland 120 1.91%
Everett 114 1.81%
Olympia 114 1.81%

The ten cities contain 2,672 records, or 42.47% of the named-city layer. That is a distribution of standardized city fields, not a density, revenue, or market-share claim.

Seattle city records cannot be divided by a Seattle-Tacoma-Bellevue metropolitan population. Vancouver also requires careful geographic labeling because this table refers to Vancouver, Washington, not Vancouver, British Columbia.

Any density study should first assign every venue to official metropolitan statistical areas and then use one dated population vintage from the U.S. Census Bureau’s state and local population program. This report makes no city-density claim.

How complete are Washington location and contact fields?

Washington has high street, city, postal, website, phone and coordinate coverage. Public generic email is much narrower, and workflow flags require a separate interpretation.

Public or workflow field Washington records with field Coverage of 6,372
Review-row flag 6,372 100.00%
Evidence URL 6,372 100.00%
Coordinates 6,369 99.95%
Street address 6,247 98.04%
City 6,291 98.73%
Postal code 6,175 96.91%
Public phone 5,777 90.66%
Public website 5,689 89.28%
Verified-row flag 919 14.42%
Public generic email 195 3.06%

Every Washington record retains an evidence URL, but evidence can document discovery rather than current first-party verification. High address or coordinate coverage does not establish open-now status or public access.

The fact that every row carries a review flag does not mean every row is false, closed or unusable. The flag reflects source limitations and unresolved workflow questions. Verified and review can coexist: 919 records carry a verified-row flag even though all 6,372 carry review. The two fields are not mutually exclusive quality buckets.

Why does the pricing layer contain no Washington rows?

The public-plan table contains no rows whose canonical venue joins to Washington. This is a precise statement about the selective overlay included in compile-v13.

It is not evidence that Washington venues publish no prices, offer no memberships or have no drop-in products. A missing state layer can arise because a pricing source family did not cover that geography or because pricing extraction was not performed for those records.

Accordingly, this report publishes no Washington price average, median, range or named offer. It also does not substitute prices from another state. The correct result is not observed in the current overlay, not zero.

The fitness studio pricing report separates venue coverage from plan-row coverage and keeps missing values distinct from explicit zero-price offers. A future Washington pricing study would need dated first-party collection, a declared venue frame, currency and cadence normalization, and consistent treatment of fees and commitment terms.

Why can verified and review flags overlap?

Verified and review flags answer different workflow questions. A record may contain a verified element while still requiring review for open-now status, public access, category fit, address quality or physical-location qualification.

Treating the flags as opposite sides of one score would erase that distinction. In Washington, all records retain review status because the source layer does not close every question needed for a current physical-market census. The 919 verified flags identify narrower confirmations within that broader limitation.

For aggregate category and city counts, the closed normalized universe is the declared denominator. For a named venue, current offer, operating-status statement or brand comparison, a fresh first-party check is required at publication time.

What can Washington operators learn from the map?

Washington operators can use the map to understand the structure of the normalized landscape. The five class-based formats account for 20.87% of the state layer, while Seattle contains 16.10% of named-city records. Those measures help identify where a category-specific or trade-area study could begin.

The map also shows why local context matters. Seattle, Spokane, Vancouver and Tacoma are distinct operating environments, and a city-record count does not adjust for population, commuting patterns, travel time or venue capacity. Direct competition should be defined through a consistent local geography rather than a statewide rank alone.

High website and phone coverage make the dataset useful for discovery. However, universal review status and absent public-plan coverage mean named-company and pricing claims need new first-party evidence. The workbook should guide research priorities, not replace that evidence.

Finally, venue presence does not measure retention. The gym-management software guide covers operating-system choices, while Mako Pulse uses customer-level attendance and membership data to surface descriptive retention signals for operator review.

Limitations

  • Closed search universe: The total is complete for compile-v13, not every operating Washington venue.
  • Universal review flag: Every row retains a review signal because source questions remain unresolved.
  • Open-now unresolved: A record or evidence URL does not prove current operating status.
  • Public access unresolved: The data does not prove every record represents a public walk-in venue.
  • City versus metro: Named-city counts are not MSA counts and cannot support metro density without remapping.
  • No state pricing overlay: No Washington public-plan rows are present in compile-v13.
  • Primary-category simplification: Programs inside mixed-format venues contribute to only one category.
  • No performance data: Revenue, attendance, conversion, churn and retention are unavailable.

Frequently asked questions

How many Washington fitness venue records are mapped?

The normalized Mako Washington layer contains 6,372 canonical venue records. It is complete for the declared compile-v13 dataset, not an official census of every currently operating physical venue in Washington.

Which Washington cities contain the most records?

Seattle has 1,013 named-city records, Spokane 286, Vancouver 259, Tacoma 233 and Bellevue 228. These are city-record counts using a 6,291-row denominator, not metropolitan density rankings.

What are the largest Washington fitness categories?

Gym / Health Club leads with 2,477 records, followed by Martial Arts / Combat School with 1,015, Yoga Studio with 599 and Dance / Movement Studio with 592.

Why do all Washington records carry a review flag?

The source workflow preserves unresolved questions across the Washington layer. Review does not mean false or closed, and it can coexist with a verified flag; 919 Washington rows carry both workflow signals.

What does Washington fitness pricing look like?

Compile-v13 contains no Washington-linked public-plan rows. That is an overlay-coverage gap, not evidence that Washington venues have no prices, and this report therefore publishes no statewide price benchmark.

Is this a complete Washington fitness census?

It is complete only for the closed normalized Mako search universe. No official agency or independent audit has proven that it contains every operating physical venue in Washington.

See what a market map cannot see

A Washington map can show where normalized categories and public records concentrate. It cannot show which members inside one venue have stopped attending on their normal cadence.

Mako Pulse surfaces descriptive, rules-based retention signals for operator review. Open Pulse for free to examine that customer-level layer.

Run the business, not the admin

Put the ideas into practice.

Mako brings bookings, customers, payments, your team, and real-time financials into one place.