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bsport Alternatives for Boutique Studios in 2026

bsport is a marketing-forward boutique studio platform sold by quote. Strong on acquisition and brand. Weaker on the question of whether the classes it fills actually make money.

bsport is a boutique fitness platform with a strong marketing orientation — branded apps, acquisition tooling, and a polished client-facing booking experience, with particular traction across European studio markets. Mako is the business platform underneath a studio: booking, memberships, payments, instructor pay, retail, and the reporting that tells you which classes carry the business.

bsport Alternatives: How the Pricing Compares

bsport: No plan pricing is published that we could verify. Packages are quoted per studio after contact. Rather than print a number we cannot stand behind, here is what to ask for: base platform cost, whether it is per location, branded app and marketing module costs, payment processing rates, setup and onboarding fees, contract length, and the renewal rate.

Mako: Pulse is free. Basic at $139/month — the complete operational platform with three team members. Team at $249/monthfifteen team members, extra locations at $75/month each, advanced reporting, QuickBooks sync. Enterprise at $999/month. Roughly 20% off annually, no contract.

One thing worth checking specifically: whether any part of the pricing is a percentage of your revenue or bookings. A percentage is not a price — it is a charge that grows with your best months.

Filling Classes Versus Making Money

bsport's strength is acquisition: get people through the door, give them a brand experience, keep the timetable full. That is a real problem and worth solving.

But a full class is not automatically a profitable one. A 6am session with four attendees, a paid instructor and a heated room can run at a loss every week while the dashboard shows healthy attendance. Knowing the difference is a reporting problem, and it is the one Mako is built around.

If your studio is new and empty, acquisition is your constraint. If your studio is busy and you still cannot pay yourself properly, it is not.

Where bsport Wins

Marketing and Acquisition

Campaign tooling and funnels built into the platform rather than bolted on.

Branded Client Experience

A polished app and booking flow that fits a premium boutique brand.

European Market Fit

Strong presence and localisation across European studio markets, which matters for compliance and payment methods.

Where Mako Wins

Published Pricing

The number is on the page. You can budget today, without a call, and it is the same for everyone.

Profit Per Class

After instructor pay and room cost, plus cash-flow forecasting, unit economics and LTV. The difference between a full timetable and a profitable one.

Instructor Pay and Commissions

Per-class rates, per-head rates, splits, tips, timesheets and payouts — native, at the rate in force on the day.

Retail Margin

Merchandise and consumables with stock levels, low-stock alerts, and margin per item.

Free Retention Benchmarking

Pulse compares your retention against market averages and names who has drifted — free, imports from other platforms, and runnable alongside whatever you use now.

The Decision

Pick bsport if:

  • Acquisition and marketing is your genuine bottleneck
  • A branded app is central to your studio's positioning
  • You operate in a European market where its localisation helps

Pick Mako if:

  • You want to know the price before the demo
  • Your classes are full but the business is not profitable
  • You pay instructors on varied rates and payroll is manual
  • You want no contract and no percentage of revenue

Your studio is a business. Not a hobby, not a side project, not a calendar with a cash register. It deserves software that treats it accordingly. If your platform cannot tell you whether you are financially healthy, it is not doing its job. And in 2026, you have better options.

See Mako in action — no sales call required

Mako is built for independent studio owners who would rather spend their time on students than on demo calls. Open the live demo, poke around, and see exactly how booking, payments, and financial intelligence come together in one place.

Try the demo: https://app.makocrm.so/demo

Self-serve. Instant access. No forms, no calendars, no "talk to sales."

Run the business, not the admin

Put the ideas into practice.

Mako brings bookings, customers, payments, your team, and real-time financials into one place.